Launched in 2011, Snap, Inc. is a technology company that serves over 750 million daily customers worldwide with Snapchat, Spectacles, and Bitmoji. These products let consumers share experiences with friends, use VR/AR, and develop a social network avatar. As they scaled, Snap’s in-house, open source observability solution was getting expensive and time-consuming for engineers to realistically manage as the company saw massive user growth.