November 11, 2024
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. […]
The post Transforming Your GTM Approach from Leads to Buying Groups appeared first on TechTarget.
Source: https://www.techtarget.com/blog/transforming-your-gtm-approach-from-leads-to-buying-groups/
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